Outdoor Life - May 1945

close up

This ad is note worthy because it features a Skeet Gun with a ventilated rib.  The ad has a distinct military look even though the target market is the civilian, female shooter.  In 1945 a lot of women were in the work force and had money.  Winchester hoped to attract them after the war.


Click the 'close up' link under the ad to view it full page.