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Model 21 Pamphlets

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Pamphlet #1233, introducing the Model 21 Skeet Gun.

Pamphlet #1324, Winchester Skeet Parade of 1934, one of two in the series.  Interesting Skeet promotional piece from the early days of skeet shooting.  Three Winchester Skeet Guns features on the back cover.   This flyer directs the reader to the Skeet Guns pamphlet #1334.

Pamphlet #1334, c. 1934, not strictly a Model 21 pamphlet.  However, two Trap Grade, 12 gauges are illustrated and a footnote at the bottom of the first page states that the Model 21 no longer furnished in Tournament grade.  The back end piece is illustrated with the scarce Ranger Skeet Load box.
Published in 1934, the Skeet Book is a delightful glimpse into the early days of skeet shooting.   Chock full of photographs it is also an interesting record of Depression America.
The 1935 edition of the Skeet Book is an updated edition of the 1934 edition above.   Except for the shooters and tournament scenes they are identical.
An early post W.W.II Western flyer, form #F-1, is a typical example of Winchester advertising.   Most non-gun flyers illustrated popular Winchester firearms used with the subject of the flyer.  This one features Winchester's most famous Trap & Skeet guns, the Model 12, Model 42 and of course the Model 21.  Compare it to #F13 below.
Shotshell box insert #1355, c.1934.  Featuring the Model 21 Delux, this leaflet came inside a box of Winchester Ranger 2-9/16" roll crimped shell loaded with 2-1/2 dram - 1 oz. - # 7-1/2 chilled. Stock number G6171/2C.
Shotshell box insert featuring the Model 21 Skeet Gun.  Winchester used every vehicle to promote the latest in shotguns and shooting.  DuckSkeet is a forerunner of sporting clay.
Western Cartridge Company 1940 shotshell ammunition pamphlet, form number F57.  Winchester often featured guns on ammunition literature, in this instance the back panel.  Along with the Model 21 are the Model 12, Model 24, and the short lived Model 40 which was discontinued during the Second World War.
Western Cartridge Company, form #F-13 c.1950, the same format as #F57 above with updated ammunition changes and the Models 12 and 42 featured with the Model 21 on the back cover.
Winchester Shotguns, form #1880, the first of three shotguns leaflets.  They all contained the same Model 21 frames, varying in changes to other shotguns.
The Winchester companion to the following Western pamphlet, form #2214, announces the introduction of the 2-3/4" magnum shell.  It is interesting how the two Olin divisions, Winchester and Western, apparently had their own advertising departments.   Each use the same gun illustrations, but the text is varies.
A mid-50's Western Ammunition folder and one of the last to feature the Model 21.  Like the earlier, the Model 21 is on the back cover with other current shotguns.  Compare the reference to American proofing standards to the remarks in the first two sales manuals.
Herb Parsons was the last Winchester exhibition shooter.  Famous for his feat of throwing 7 clays in the air then breaking all seven before they hit the ground.  Herb didn't use the Model 21 in his exibitions but it was his choice for the cover photo.
Winchester offered to send a salesman to a potential Model 21 customer and give a personal demonstration and I presume a fitting.  The text of the letter and post card makes me think the salesman would come to the customers home, if he wished, or to his favorite gun shop.

The company name and lack of zip code dates the card from 1954 to 1963, if my memory is correct as to when zip codes started.

This mailer is of interest for it includes the Model 21 and the Super-X Model 1, the first and last shotguns introduced during the 'Olin Era'.  Also included are the Model 12, Model 101 and the new Xpert 101's.

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